One Plus to Launch ‘Affordable Smartphone Line’: One Plus Lite Z

One Plus who once famous for its affordable premium devices, recently has been increasing it’s price leaving behind the ‘affordable’ tag. With One Plus 8 price starting from 45000 INR and One Plus 8 Pro price starting from 55000 INR, the company is now bearing medium to high range devices flag.
However company is now trying to capture back its customer loyalty by bringing a new series of affordable smartphones. This new series will launch initially in India and Europe with plan to expand in North America in near future.
Company CEO, Pete Lau, announced this news on company’s official site.
Per Pete, “As we have always done when we try something new, we are going to start relatively small with this new product line by first introducing it in Europe and India. But don’t worry, we’re also looking to bring more affordable smartphones to North America in the near future as well.”

Company has also created a new Instagram account @onepluslitezthing to deliver further updates regarding this new smartphone line.
By theWhiteNinja

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